at the Intersection of Marketing and Social Media
Facebook’s focus shifted from ads to stories with its shift to sponsored stories. New changes introduced today further the evolution from advertising to stories: incorporating stories in everything from content to offers to the new Premium on Facebook. Today’s fMC introduced new features and shared case studies of success on Facebook. fMC featured keynote speakers [...]
Here’s this week’s list of marketing jobs. As always, this list comes from the Howard University School of Business, although jobs are open to all applicants. If you’re a Howard student, contact CPD or visit their website. For interested applicants not affiliated with Howard University, you can apply or get more information about these marketing [...]
We often hear that social media content is KING! And, there’s a reason for that — social media content encourages sharing, builds lasting customer relationships, helps prime the sales funnel with qualified prospects, and builds your online reputation (brand). But, creating great social media content is hard — especially if you have to do it [...]
Social Media Content : Pinterest Do you know how to fold a fitted sheet? Well, for a long time I did a less than stellar job in that department until one day, on Facebook, a friend of mine ‘pinned’ a four-step image, visual aid for the less fortunate of us in these important matters. That’s [...]
Social Networking Salary Guide Demand for social media employees is growing rapidly, driving up salaries — but not enough, according to Maggie McGary. And the situation is much worse for women in social media marketing, than men; confirming the glass ceiling still exists. The problem is there’s lots of supply for all those social media [...]
I’m a little late getting the marketing jobs listing out this week, so I apologize. Here’s the list of marketing jobs open this week. Numbers refer to marketing jobs listed at Howard University, however most employment opportunities are open to anyone. If you’re a Howard student, please contact CPD for more details. Others should contact [...]
OK, so you’ve been doing social media for awhile, but you’re just not seeing the lift promised by your social media team. You’re beginning to question your investment. Maybe social media just doesn’t work with your brand? Your market? Your industry? So, you gather the team together and ask, “Where’s my return on investment?” Sound [...]
Some of you sick puppies out there watched the Super Bowl mainly for the commercials, like me. Traditionally, the Super Bowl is when brands pull out all the stops and create ads that WOW us. I’m not sure when this started, but I think it was with the Apple Macintosh commercial “1984″ So, How did [...]
If you’ve been doing social media marketing or even thinking about doing social media marketing for any length of time, you’ve heard the oft-repeated phrase “Content is KING”. As with all such saying, there’s a modicum of truth to that statement. But, relationships really trump content as King in the world of social networks. Don’t [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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