at the Intersection of Marketing and Social Media
The economy lost more than 6 million jobs since 2008 according to the Bureau of Labor Statistics. About 2 million of these jobs would still exist if entrepreneurship had remained stable, according to Steven Case, co-founder of AOL and Chair of Startup America. Today, making the 1 year anniversary of Startup America, the federal venture [...]
I recently posted about the 4 biggest marketing game changes, based on a survey of nearly 2000 CMO conducted by IBM. But, there wasn’t enough time to talk about all the game changers. So, today, I’m going to talk about changing consumer demographics and the potential impact of this game changer for businesses. I’ll also [...]
Here is this week’s list of marketing jobs — position numbers refer to Howard School of Business Center for Professional Development. If you’re a Howard student, please contact CPD for more information. If you’re not a Howard student, you may contact the company directly for more information. Good luck. Internships & Part Time Jobs New [...]
MARKETING as we know it is dead — long live the new age of marketing. In a recent survey of nearly 2000 CMO’s, IBM uncovered 4 marketing game changers — changes in the environment around marketing requiring massive changes in the way we now do marketing. Marketing Game Changers As you can see, CMO’s identified [...]
More businesses are adding social media marketing to their arsenal, yet some report limited results. Some catastrophes occurred. So, what explains so much social media marketing failure?
Here is the list of job openings for this week. The first group are internships and the second group are full time job openings. Listing numbers reflect job openings listed at Howard University for our students. However, positions are open to all eligible candidates. If you’re not a Howard student, just contact the company directly [...]
Hey, just because Wikipedia and other websites that went black yesterday are up again today, doesn’t mean everything is safe. So, don’t let up on your efforts to defeat SOPA and PIPA. These 2 pieces of legislation threaten to change the internet as we know it. DON’T LET THAT HAPPEN. STOP SOPA AND PIPA NOW. [...]
You know I’m critical of the SOPA and PIPA legislation proposed by congress. I’ve written several posts decrying the implicit censorship possible if this legislation passes and urging readers to stop SOPA. Here are my previous posts on the topic: Internet Censorship and Online Piracy Wars. Today, in protest of this legislation, many websites are [...]
Connected consumers search, share, and buy products differently than other consumers. And, every day more of your consumers join the ranks of connected consumers. But, do you have a plan for dealing with connected consumers? What are connected consumers? Connected consumers are on their mobile devices constantly. They use Smartphones, iPads, and laptops to keep [...]
Today, Dan Schawbel, best selling author and someone the New York Times calls a branding guru, highlighted another important element of personal branding — being an influencer. He based his statement on an article last week in the CNN blog highlighting how influencers create business success. What is an Influencer? Today, the term influencer is [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache
Google+
العربية