at the Intersection of Marketing and Social Media
Recently, experts like Jeremiah Owyang question the fit between blogging and social media. I mean, with Facebook, Twitter, and Google+, do we still need blogs? But, look at how important blogging is for business success, according to Technorati: As you can see, bloggers are blogging more because people still read blogs and buy based on [...]
Social media doesn’t just mean setting up a Facebook account or microblogging on Twitter. Social media involves an integrated approach optimizing multiple social media platforms in a coordinated fashion with other marketing tactics to increase business success. A website supports your social media marketing efforts by giving you a home to build your brand, highlight [...]
Tough economic times always put even more pressure on the marketing function to PROVE it produces results — profits. But, that’s hard. First, it’s not clear to lots of people exactly what marketing is. Then comes the difficulty figuring out how to measure what marketing does to determine whether marketing efforts contributed to making a [...]
As you might recall, I taught a social media marketing class during Fall semester at Howard University. The class involved pairs of students working with a start-up client. I used a blog post, which was spread through social media and super colleagues such as Techcocktail, Jess3, Guy Kawasaki, and Scott Monty, and had 75 companies [...]
We wish you a Happy Holiday and a prosperous New Year. Whether you celebrate Christmas, Chanukah, or Kwanza, I hope your holiday is filled with laughter, good food, and family. But, we’d like to help with the prosperous New Year part. As you’re making your resolutions for next year, add “use Social Media marketing to [...]
Often firms concentrate on getting new customers, but serving existing customers can be a much more successful strategy. This is the concept of customer lifetime value — that customers should represent sale after sale, not just a single sale. A great example of a firm maximizing customer lifetime value is Apple. All the products developed [...]
With the holidays fast approaching, the list of companies with marketing jobs is a little skimpy. The following jobs and internships are open to all students, but reflect positions announced at Howard School of Business. If you’re a Howard student, contact the Center for Professional Development for more information or to apply for the openings. [...]
Maybe you’ve seen the new commercials sponsored by the movie and music folks about online piracy of copyrights. And the commercials make sense — piracy steals material from their rightful owners. Piracy is just plain wrong. How piracy of intellectual property translates into jobs going overseas, I’m not quite sure, but losing jobs is a [...]
Is there such a thing as privacy on social networks? Yesterday, Facebook was exposed for a serious flaw in their privacy protection, making private photos visible to everyone. And, Mark Zuckerberg, himself, was one of the victims. Recently, the FTC required Google increase privacy protection for social media users after finding chronic violations of users [...]
OK, it’s that time of year again — time to make my predictions for social media marketing for 2012. 1. Connected Consumers I think this is the biggest challenge facing businesses in 2012 — dealing with increasingly connected consumers. We’re already seeing the leading edge of responses from retailers like Macy’s and Sears. Macy’s posts [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache
Google+
العربية