at the Intersection of Marketing and Social Media
Not, I own a Mac or even I love my Mac, but I AM a Mac! The impact of the simple replacement of a verb has dramatic results in your marketing strategy. Brand identification not only builds strong loyalty to the brand, but encourages users to become brand cheerleaders — advocating and defending the brand [...]
Well, kudos to all the marketers out there for fabulous results on Black Friday and Cyber Monday. According to the Huffington Post, half of all Americans shopped on Black Friday and an increasing number of them (33%) did it online, rather than wait in line at crowded (and increasingly dangerous stores). Cyber Monday — where [...]
Ever tried to put a number on how much a loyal customer is worth to your firm. David Aaker has and here are the results: Increasing brand loyalty by only 5% results in 85% more profit in a major bank. Increasing brand loyalty by only 5% increases profits 50% in an insurance business. A 5% [...]
Some businesses, like Starbucks, really GET social media marketing, but most firms seem forever bound in the paradigm of traditional media marketing. I’m constantly reminded of how different social media marketing is by how inept some companies are in employing it. And, a recent study of 1000s of users in 60 countries shows they don’t [...]
Remember the awkward kid in high school who didn’t quite fit in — he didn’t know how to talk to other kids and was just a little creepy? Well, that’s how many businesses come off in social media — they don’t know how to talk to their network and creep people out with their self-promotion [...]
Marketing jobs this week include: Tyco Kraft – Oscar Meyers Cigna internships from: L’Oreal Liberty Mutual WalMart Sirius Sears Apply for these marketing jobs by contacting the human resource department for more information and requirements for application. Good Luck. Internships & Part Time Marketing Jobs New positions highlighted NACELINK: https://howard-csm.symplicity.com Public Relations Intern Zcomm Deadline: [...]
We just finished our first semester of Students Helping Startups and it provided insights into how small businesses think about social media and uncovered reasons their social media marketing strategies fail (read more about the Students Helping Startups program here). Overcoming these problems will go a long way toward ensuring social media marketing success. BTW, [...]
Here’s a handy infographic describing how House Bill 3261 would curtail the ability of individuals to visit websites on the internet. That means, websites you visit often might disappear. Social networks and email provides will have to censor links to ensure they’re in compliance, which means you won’t get information that doesn’t suit the government [...]
Black Friday! Sounds like a particularly bad day, but for retailers across the country this is the biggest shopping day of the year and the official start of the Christmas season. The term CyberMonday was coined to reflect the following Monday, where online businesses experience a similar boost in holiday sales. Last year, American Express [...]
Last week we sat down with Brian Solis after his Keynote as part of DC Week 2011. He discussed the connected consumer in his address, highlighting challenges inherent in consumer transformation. We discussed these connected consumers and his new book, The End of Business as Usual” Rewire the Way you Work to Succeed in the [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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