The Marriage of Mobile and Social Media

uses of mobile devices

Ah, those smartphones, tablets, and other mobile devices — they’re faster, more powerful, and designed to keep you connected to your social graph on-the-go.  Harnessing the power of mobile for social media is not an option today, where over 72 million people in the US alone use mobile devices to interact with business — and [...]

Marketing Jobs: American Express and ADT

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This weeks list of marketing jobs include both full time jobs and internships.  These reflect companies visiting Howard University next week, so the numbers reflect our internal job listings.  Folks from outside Howard University should contact the company directly or search their website for more information about these marketing jobs. Good luck to all my [...]

Launch of Social Media Mags: FB, LI, Tweeting, and Big G & Business

social media magazines for business

Yesterday, Larry Genkin launched 4 new social media mags – FB & Business (edited by the world-renowned Facebook expert, Mari Smith) LI & Business (edited by best-selling author and speaker, Nathan Kievman) The Big G & Business (guided by co-founder Jay Abraham, named one of the top 5 executive coaches by Forbes)  Tweeting & Business [...]

Ask A Marketing Expert: Building a Personal Brand

Ask a Marketing Expert

Every interaction contributes to the personal brand you create — enhancing your brand or detracting from it.  Some interactions don’t contribute positively or negatively to your personal brand, rather providing more information about what your brand stands for.  Are you fun? Are you intelligent or witty?  Are you cool? Are you sophisticated or down to [...]

Marketing Jobs: Zenith, Pepsi, Sirius, and More

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Here are the marketing jobs available this week.  It seems the market is loosening up a little, based on the number of marketing jobs available this week. The job listings refer to interviews at Howard University this coming week.  If you’re a Howard student, contact CPD for an interview time or to get more information [...]

Managing Your Social Media Metrics for Success

predictive analytics maximize ROI

Recent changes in Google Analytics (merging webmaster tools into your analytics account), enhanced Facebook Insights, and impending metrics for Twitter mean you’re no longer wandering aimlessly; you have plenty of data to guide effective planning … or do you?  Likely, the result is too much data — leaving you as much in the dark as [...]

4th and Goal: Setting, Monitoring, and Achieving Your Goals

goal striving

After working with small businesses for 25 years and teaching students marketing strategy for almost as long, I’m constantly amazed how hard they find it to set strategic goals.  Not wishes, not hopes, not dreams … but clearly articulated GOALS for their business.  I find this especially disturbing considering the prominence of the word “goal” [...]

Is Social Media Marketing Dying? 7 Tactics to Keep Yours Alive

getting your message heard

Is social media marketing dying?  That’s the question asked by Joe Hall in Saturday’s edition of Cup of Joe on Marketing Pilgrim.  He got a lot of folks agreeing with him, yet when I shared his thesis on Google+, I got a lot of pushback.  So, I ask YOU the questions, IS SOCIAL MEDIA MARKETING [...]

Marketing Jobs: Sears, ClearChannel and more

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This week’s selection of marketing jobs includes both marketing internships and full-time marketing jobs.  Several companies are repeats from last week, but there are a few new companies listed with marketing jobs. If you’re a Howard University student, contact CPD to get more information about marketing jobs available and companies recruiting on campus.  If you’re [...]

Google+: 5 Ways Hangouts Help Your Business Grow

chris brogan on Google+

Now that Google opened the floodgates on Google+, newbies are looking around asking themselves, “So, what’s the big deal about Google+? There’s not much going on here.” Well first, grab a copy of Chris Brogan’s book on using Google+ or check out numerous discussions, including my take on getting the most out of Google+. If [...]

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