at the Intersection of Marketing and Social Media
Building a successful marketing strategy is hard because it combines quantitative knowledge and skills with experience and intuition — a blend of art and science. Developing your marketing strategy based on what your competitors are doing means you’re competing in the red ocean (full of blood from the dead bodies of those who didn’t survive [...]
We were lucky enough to host Simon Owen, PR Director of JESS3, a social media agency specializing in data visualization. The agency is located here in DC and they do a lot of high profile work for the likes of ESPN, Samsung, Nielsen, … Simon shared some experiences developing products for clients and advice to [...]
A couple of weeks ago I discussed my notion of tribal marketing in social media. I invited you to join my tribe and several of you commented your interest. So, today I’d like to lay out some ideas on how we can build a tribe that supports its members; building our networks and helping us [...]
Here are marketing jobs available nationwide. Some marketing jobs are for marketing interns; others are for marketing grads and MBAs. Numbers refer to marketing job listings through Howard University. If you are not a Howard student, you may apply for the marketing job by contacting the company directly. Internships & Part Time [...]
Michael Stelzner was gracious enough to visit my social media class at Howard University this week to share his secrets for launching a successful social media marketing business. It so happens that the day he visited us, his blog, Social Media Examiner, was named the #1 blog in the world by AdAge. The conversation was [...]
Yesterday, in typical, understated Google fashion, Google opened Google+ to all (that already have a Google Profile Page). Visitors to Google’s homepage were treated to the blue arrow directing them to the Google+ signup page by stating “You’re invited to join” and the note “Thanks for waiting. Google+ is open to all. I’m not sure [...]
Specifically, the whole Netflix fiasco shows just what can happen when a firm doesn’t communicate with its customers. The company tried just automating their new 60% price hike with an email explaining the value to consumers and today’s mea culpa explaining the change would involve splitting into 2 unrelated websites requiring customers notify each when [...]
Here’s this weeks batch of marketing jobs. If you’re a Howard University marketing student, please register at CPD (Center for Professional Development) for an interview. If you’re not a Howard University student, you may still apply through the corporation’s HR department. Good luck and let me know how these interviews work out. Internships & Part [...]
Porter’s 5 forces model depicts existing competition and the prospects for new competitors. Originally published in 1979 and recently updated by Harvard Business Review, the model accurately depicted strategic thinking in that time and encouraged businesses to think beyond their existing competitors to anticipate competition from new entrants. The model also shows how a businesses’ [...]
No, I’m not talking about going native, I’m talking using tribal marketing; creating collaborations that benefit individual members more than competitive tactics. Benefits of Tribes Tribes are groups formed for mutual support. Tribes increase your chance of survival and provide companionship. In earlier times, tribes helped protect members from competitors, formed a collective to distribute [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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