at the Intersection of Marketing and Social Media
Writing a book forces you to think BIG – you have to think beyond a single post or even a series of posts. You also want something unique – something that’ll have some legs. And, I wanted some killer visuals for the book. All this came together in the Roadmap to Social Media Marketing Success [...]
Internships & Part Time Jobs Food & Agriculture Media Internship World Watch Institute Deadline: 10/1/11 Nacelink ID: 2132072 Part-Time Marketing & Communications Program Assistant PBS News Hours Deadline: 9/24/11 Nacelink ID: 2132080 Customer Development/ Sales Intern Unilever Deadline: 9/20/11 Nacelink ID: 2132140 Affiliate Relations Intern Rebuilding Together Deadline: 9/2/11 Nacelink ID: 2132131 Professional Services Analytics [...]
I wasn’t able to attend Ask a Marketing Expert this week, but it went great without me. Roz Moore asked about the benefits of being a marketing contractor versus an employee. Mark Eduljee, from Microsoft, asked what is the biggest mistake businesses make in social media. Both great questions, so let’s see how our team [...]
Today, Jay Baer, from Convince and Convert, posted that technology is ruining online community. And I have to agree that abuse of social media and other online technologies do little to build relationships with customers. I’m just not as willing to wax nostalgic, as Jay did in his piece (maybe wishing to create controversy that [...]
Sustainability is one of the hottest terms in business today. According to Wikipedia, sustainability is: development that meets the needs of the present without compromising the ability of future generations to meet their own needs A couple of weeks ago, I attended a presentation by Robert Cialdini on sustainability research he’d conducted. Bob works mainly [...]
Wow, the marketing communication landscape has changed with the dominance of social media marketing, which is growing dramatically and use is expected to quadruple by 2015. Social networks like Facebook with 750 Million users, Twitter, with 200 Million users, and even newbie Google Plus, which gained over 30 million users in less than a month [...]
Ask a Marketing Expert on Friday was well attended. Much of the conversation focused on suggestions for my social media marketing book — we’re currently crowdsourcing the title. Fans suggested about 30 titles and now they’re voting for their favorite among the first 10 options. If you’d like to vote for your favorite title, just [...]
Sometimes we forget that social media marketing is ALL about relationships — that social networks are simply a tool for building relationships with customers and prospects. It’s not about attracting huge numbers of fans/ followers (in fact a few highly engaged fans are MUCH more important than hordes of disenfranchised fans). It’s not about creating [...]
Social media marketing is an increasingly important element in marketing most brands and small businesses alike. However, not all social media marketing efforts occur online. If the remaining marketing elements don’t support the brand, social media marketing efforts will fail and merely provide a vehicle for customers to complain more effectively. Walking the Walk in [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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