Whew, we made it through the outline and first 4 chapters of the new social media marketing book we’re writing. The book is organized around my post of the top 7 skills you need in your social media marketing manager. Basically, the book teaches those 7 skills, plus a little more. We’re using a lot [...]
SEO post-panda means more emphasis on creating high quality content and avoiding duplicate, low-quality content. It also means less traffic for static sites.
A couple months ago I started a new blog teaching folks how to blog an make a living doing it. Let’s Blog for Money fills the gap left by the many books and websites by showing every move I make in creating a new blog — My Wacky Life After 40. [...]
Students Helping Students is looking for a few good start-ups to receive a FREE social media program. Students enrolled in a social media marketing class at Howard University will develop social media marketing plans for start-up and early stage U.S. small businesses. Do you have what it takes to be one of the 30 businesses [...]
Marketing done wrong can kill your business. Firms don’t develop a strategy to do marketing wrong, it just happens because they don’t plan to do it right.
After more than a year writing Hausman Marketing Letter, I decided to write a book on social media marketing. My new social media marketing book (check out my fanpage for updates and to suggest a title) will provide the same quality content as my blog. But, I’d never done anything like this before. I have [...]
Although finance and investing seem to be the darlings of federal efforts to spur innovation and entrepreneurship in the US, marketing deserves a seat at the table.
Handling customer complaints is a critical factor determining the long-term success of your business. And handling customer complaints quickly is more important now than ever before because customer complaints spread so quickly though social networks.
Twitter optimization and QR Codes were the topics for this weeks Ask a Marketing Expert. See how our experts answered their questions.
Today, Technorati reported the acquisition of 1 “social beer” platform by another amid speculation that the social media bubble is collapsing just like the dot.coms did in 2000. OK, so the acquisition of one platform dedicated to checking-in what beer you’re drinking where by another doesn’t imply the social media bubble is collapsing, but other [...]