
Social Media marketing can give a huge boost to your business, if you know how to use it right. Learn from the pros in this report from WordCamp Raleigh.
at the Intersection of Marketing and Social Media

Social Media marketing can give a huge boost to your business, if you know how to use it right. Learn from the pros in this report from WordCamp Raleigh.

WordPress Themes are Important (so are all themes) To see why WordPress Themes are important, let’s take a look at what a Theme does for you: Branding – developing an consistent color scheme, logo, graphics, and layout is an important part of developing a brand. Brands imply trust, character, and personality to consumers. Changing your [...]

Ask a Marketing Expert happens every Friday on the Events link at http://Facebook.com/MarketingThatWorks.TV. Join us to have your marketing questions answered or to BE an expert.

As social media marketing matures, it’s becoming evident that things have to change. A lot of money is being spent, with little notion of what’s working and what isn’t. Chief among the changes required are marketers with the necessary skills. So, what are the skills necessary to be successful in social media marketing?

Combining experts from AOL, the Case Foundation, and the Kauffman Foundation, Startup American is set to improve entrepreneurship in America by providing resources to help entrepreneurs at all stages of the process. Here’s some helpful information about what Startup America is, what they’re doing to help promote entrepreneurship in America, and how you can get involved.

Free Business Scholars Program Starting June 28, TMR –The Minority Resource will again produce its FREE TMR Business Scholars Program in Washington DC to introduce college students to careers in exciting industries where minorities are virtually absent at management levels: Commercial real estate, banking, and construction. CHECK IT OUT at www.theminorityresource.com/students <http://www.theminorityresource.com/students> DETAILS o FREE: [...]

Great Session of Ask a Marketing Expert on Friday. Topics included Tynt, an anti-plagarism tool, SEO, and how using a free blog hosting can cost you.
Article first published as Should You Fire Employees Who Talk About You on Facebook? on Technorati. A recent rash of firings and other disciplinary actions against employees critical of their employers in social networks shows just how desperate firms are to control these conversations. And, studies show the incidence of firing an employee over [...]

I was reminded last night that successful social media engagement involves a truly social company willing to drop the veil and let their customers backstage. Social Media Marketing is Really Just Word of Mouth That’s it. Nothing fancy. Just word of mouth — just the the most powerful force for affecting consumer attitudes and behaviors. [...]
1. Internships/CO-OPS The Edgar Lomax Company UG/FT Assistant Portfolio Administrator* Job # 2129796 Deadline: 5/7/11 *Finance, Mgmt., Marketing & Accounting Majors The Hartford UG/INTERN Sales & Distribution Intern Job # 2130156 Deadline: 5/10/11 *All & Marketing Majors National Association of Children’s Hospitals & Related Institutions UG/MBA/INTERN Social Media Summer Intern Job # [...]
"Your posts helps me a lot to catch up current online trend and see perspectives from the academics". -- Juyoung, Samsung Electronics
"You have a very impressive background and are an excellent writer. You are a true credit to the marketing profession in an era where education and experience seem to be taken for granted." -- Jeff Sheehan, CEO Sheehan Media
I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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