at the Intersection of Marketing and Social Media
Top Social Media Sites Everyone has their own personal favorites — sites they turn to to say up-to-date on what’s new, what’s working, and data about how social media is being used. Here are my favorites, but you’re welcome to add a few of your own: Social Media Examiner Problogger Mashable Social Media Social Media [...]
The hierarchy of effects is: Marketing term for the sequence of five steps a consumer passes through from the initial exposure to a product or advertisement to the purchasedecision: (1) awareness, (2) interest, (3) evaluation, (4) conviction, and (5) purchase. Why we should care about the hierarchy of effects Recently, I wrote a post [...]
1. Internships/CO-OPS The YBF UG/MBA/INTERN Local Summer Intern Deadline: 4/22/11 Please forward the following items to iheartcelebgossip@gmail.com to apply. See attachment for more details. Include position title in subject line. All documents must be submitted as Word documents (97-2003 Version). - One page essay on “Why do you want to work for a celebrity [...]
Wow, we had a busy session of Ask a Marketing Expert of Friday. If you haven’t had a chance to join us — just pop in every Friday from 12-3 (EST) to ask a question of our marketing experts or BE one of the marketing experts. Its a great community sharing expertise and building personal [...]
Or, using Twitter for fun and profit. I have to confess — I’m not a huge Twitter fan and I’m not sure I understand it, but here’s what I do know. Twitter is the fastest growing social networking platform Twitter has almost 200 million users, although some argue there are only 1.5 million active users [...]
The latest employment opportunities for Internships, Co-ops, Full Time Jobs and Scholarship opportunities. 1. Internships/CO-OPS McMaster-Carr UG/MBA FT General Management Career Path Job # 2128879 Deadline: 4/15/11 *Management – All Majors Management Development Position Job # 2128876 Deadline: 4/15/11 *Management – All Majors Washington Convention & Sports Authority UG/MBA/INTERN Public Relations Intern Job # [...]
QR Codes Roz Christina Moore I just noticed a QR code on the side of a bus yesterday. It was huge! I didn’t know that they could be that big. It was for a college or university. Although I’ve read about them, it was actually the first one that I have seen in public. Do [...]
Ok, its not ALWAYS stupid — but more often than not its stupid to measure ROI in marketing and social media. That’s not to say that you should ignore the numbers, but you have to measure the right things. Why its Stupid to Measure ROI First, and foremost, ROI only addresses the profit motives of [...]
Employment Opportunities for marketing students and Grads. 1. Internships/CO-OPS McGraw-Hill UG/INTERN Marketing Intern Job # 2129527 Deadline: 4/14/11 McMaster-Carr UG/MBA FT General Management Career Path Job # 2128879 Deadline: 4/15/11 *Management – All Majors Management Development Position Job # 2128876 Deadline: 4/15/11 *Management – All Majors Washington Convention & Sports Authority UG/MBA/INTERN Public Relations Intern [...]
Wow, very diverse conversations on Ask a Marketing Expert on Friday. Some questions never got an answer, due to the many questions asked. If you haven’t been, please participate in Ask a Marketing Expert to help those out there trying to learn more and improve their businesses. Here’s the archive of the entire conversation. Social [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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