How has social media affected the holidays?
Here are some of the changes social media brought to my holidays this year. Feel free to add some of your own.
My own experience listening in social media is mainly in an area commonly overlooked by firms who mostly use listening as a means of reputation management or pro-active complaint handling. My expertise in online listening is using online conversations as a means for understanding consumer behavior.
Facebook’s “Page” feature allows me to create a presence that is not only findable and readable by anyone, but that can also be optimized to help me improve my presence in Google and Bing.
A great question was posted on Quora and the answers are great. I thought I’d share them with you. Happy Holidays. Answer from Steve Wiideman: Steve Wiideman, Creative Search Strategist I think the best answer to this question is “yes” or “all of the above”. Depending on your industry and niche, you mind find better [...]
I recently posted some strategic predictions for Social Media for 2011. Here are some predictions regarding tactics we’re likely to see more of in 2011:
Among the changes expected for social media marketing in 2011 are increases in mobile marketing, utilization of customer engagement in social networks, social gaming, and new metrics to assess your social media marketing tactics.
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"Your posts helps me a lot to catch up current online trend and see perspectives from the academics". -- Juyoung, Samsung Electronics
"You have a very impressive background and are an excellent writer. You are a true credit to the marketing profession in an era where education and experience seem to be taken for granted." -- Jeff Sheehan, CEO Sheehan Media
I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
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