Remember a few weeks ago … the invitation only press conference where Mark Zuckerberg introduced Facebook enhanced messaging (email) to thunderous acclaim from the traditional media and thousands of terabytes of blog coverage. I signed up to get my new @Facebook.com email address almost before the Facebook press conference was over. But, alas, no @facebook.com yet.
Well, if you were one of the millions of people braving freezing temperatures early Friday morning in hopes of scoring that perfect Christmas gift, the impact of social networks on this year’s holiday shopping comes as no surprise. First, Facebook hosted not one, but several Fan pages advertising advance posts of the coveted Black Friday ads — of course these Facebook fan pages were more hype than actual information. Foursquare and Facebook Places had a more immediate impact on buyer behavior by rewarding customers for their check-ins.
You can use their obsession with Facebook gaming to support your online marketing strategy. How? Offer Facebook credits when people perform desirable behaviors on your e-commerce website.
Social media can be a very valuable element of your marketing strategy, if used correctly. And, one of the keys to using social media correctly is to use the right tool for the right job with the right target market to support your marketing strategy. Even more critical for marketing success is using several social networks and integrating across social networks to leverage your message.
Our Facebook session of “Ask a Marketing Expert” went great yesterday. I encourage all of my readers and friends to post marketing questions. This is a great way to improve your marketing, especially for small and start-up businesses. For my experts, this is a great vehicle for developing and enhancing your online reputation. Its a win-win situation for everyone and its FREE. Soon we’ll be starting a series of informational videos. I hope you’ll find them equally valuable.
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And many businesses are using Facebook as a way to get a jump start on the holiday shopping season marketing efforts. Companies like Target, Starbucks, and others have had their “Black Friday” specials advertised through their Facebook Fan pages since early last week. There’s even a (actually several) Facebook page for Black Friday, where companies offering deals for this introduction to the Christmas shopping seasons are highlighted — companies like KMart, WalMart, Staples, Old Navy, and many more.
As predicted yesterday, Facebook announced today they’re adding enhanced messaging (a combination of email, chat, IM, and texting) to Facebook accounts. Today’s announcement contained a few surprises, so let’s dissect the impact of Facebook email on your Facebook Business Marketing.
Dubbed Project Titan, it is rumored Facebook will introduce its new email system tomorrow during a scheduled press conference. How will this announcement affect Business Marketing on Facebook? An early estimate is this will help brands with a significant Facebook marketing presence leverage that strategy.