Remember a few weeks ago … the invitation only press conference where Mark Zuckerberg introduced Facebook enhanced messaging (email) to thunderous acclaim from the traditional media and thousands of terabytes of blog coverage. I signed up to get my new @Facebook.com email address almost before the Facebook press conference was over. But, alas, no @facebook.com yet.
Facebook Email and the Law of Scarcity
Filed Under: Facebook Business Marketing, Innovation Marketing, Marketing Strategy Tagged With: @facebook.com, blog, brand, business strategy, competition, facebook, Facebook email, innovations, law of scarcity, marketing, Marketing Strategy, media, press conference, sales, social media, supply, value
Hidden Dangers: Santa’s Using Facebook for His Holiday Shopping
Well, if you were one of the millions of people braving freezing temperatures early Friday morning in hopes of scoring that perfect Christmas gift, the impact of social networks on this year’s holiday shopping comes as no surprise. First, Facebook hosted not one, but several Fan pages advertising advance posts of the coveted Black Friday ads — of course these Facebook fan pages were more hype than actual information. Foursquare and Facebook Places had a more immediate impact on buyer behavior by rewarding customers for their check-ins.
Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing, Uncategorized Tagged With: big box retailers, Black Friday, digital wallet, doorbusters, dot.com, facebook, Facebook Business Marketing, Facebook Fan Pages, Facebook likes, Facebook Places, Facebook promotions, Foursquare, Marketing Strategy, privacy, social media, social networks
Online Gaming Can Support My Facebook Marketing Strategy?
You can use their obsession with Facebook gaming to support your online marketing strategy. How? Offer Facebook credits when people perform desirable behaviors on your e-commerce website.
Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: Asian marketing, BestBuy, consumer behavior, facebook, Facebook credits, Facebook marketing strategy, Farmville, Hispanic marketing, marketing, Marketing Strategy, Nightline, online gaming, Phases, revenue, social networks, Target, WalMart
Integration: The Key to Your Facebook Marketing Strategy
Social media can be a very valuable element of your marketing strategy, if used correctly. And, one of the keys to using social media correctly is to use the right tool for the right job with the right target market to support your marketing strategy. Even more critical for marketing success is using several social networks and integrating across social networks to leverage your message.
Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, blog, brand, facebook, Facebook marketing, Foursquare, marketing, marketing communication, Marketing Strategy, marketing success, message strategy, social media, Social network, target market, twitter, YouTube
Social Influence P&L, Social Media Metrics, and Cloud Computing: Ask a Marketing Expert
Our Facebook session of “Ask a Marketing Expert” went great yesterday. I encourage all of my readers and friends to post marketing questions. This is a great way to improve your marketing, especially for small and start-up businesses. For my experts, this is a great vehicle for developing and enhancing your online reputation. Its a win-win situation for everyone and its FREE. Soon we’ll be starting a series of informational videos. I hope you’ll find them equally valuable.
ACG National Capital Chapter Scholarship
[cid:392461917@17112010-1714] 2010-2011 Scholarship Program ACG National Capital Chapter, a leading authority on corporate growth in th= e mid-Atlantic region, provides unparalleled opportunities for networking, = deal making and professional development for individuals involved in buildi= ng corporate value through M&A, strategic partnerships, organic growth and = capital funding. ACG National Capital is one of the [...]
Filed Under: Uncategorized
OMG. Where’s my Facebook Page!
Over the last couple of weeks I’ve heard a number of stories recounting folks who woke up to find their Facebook page had been disabled. It you’re using Facebook for marketing your business, this could spell disaster.
Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: B2B, facebook, Facebook Business Marketing, Facebook page disabled, friends, linkedin, marketing, Marketing Strategy, markets, social graph, social media, social sharing, spam, twitter
‘Tis the Season for Facebook Business Marketing
And many businesses are using Facebook as a way to get a jump start on the holiday shopping season marketing efforts. Companies like Target, Starbucks, and others have had their “Black Friday” specials advertised through their Facebook Fan pages since early last week. There’s even a (actually several) Facebook page for Black Friday, where companies offering deals for this introduction to the Christmas shopping seasons are highlighted — companies like KMart, WalMart, Staples, Old Navy, and many more.
Filed Under: Uncategorized Tagged With: advertising, Black Friday, Christmas, Christmas shopping, facebook, Facebook Business Marketing, Facebook Fan page, Facebook marketing, KMart, marketing, Marketing Strategy, Old Navy, promoted, social media, Staples, Starbucks, Target, Thanksgiving, twitter, WalMart
The Future of Facebook Business Marketing: Facebook Email
As predicted yesterday, Facebook announced today they’re adding enhanced messaging (a combination of email, chat, IM, and texting) to Facebook accounts. Today’s announcement contained a few surprises, so let’s dissect the impact of Facebook email on your Facebook Business Marketing.
Filed Under: Facebook Business Marketing, Innovation Marketing, Social Marketing Tagged With: chat, email, facebook, Facebook Business Marketing, Facebook enhanced messaging, marketing
Facebook Business Marketing: NEW Facebook Email
Dubbed Project Titan, it is rumored Facebook will introduce its new email system tomorrow during a scheduled press conference. How will this announcement affect Business Marketing on Facebook? An early estimate is this will help brands with a significant Facebook marketing presence leverage that strategy.
Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: B2B marketing, chat, email, facebook, Facebook Business Marketing, Facebook email, marketing, Marketing Pilgram, Marketing Strategy, Microsoft Office, sharing, Skype, small business, social media, social networks, Techcrunch, The Guardian, Webpronews
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