Hello, The recruiting team for Howard University here at Ford Motor Company would like to inform you of our upcoming recruiting events. We are very excited about the talented students that Howard School of Business produces and therefore want to ensure students are aware that Ford will be on Campus during the week of October [...]
Whether you’re actually teaching in a school setting, running a corporate training program, or trying to educate consumers about your new product — social media may be the vehicle you need to succeed.
Are customers and prospects obsessed with Farmville, or Bejeweled, or Mafia Wars, or other Facebook game? Then, you can use their obsession to support your online marketing strategy. How? Offer Facebook credits when people perform desired behaviors on your e-commerce website.
Today, NPR announced the White House will seek legislation requiring email systems and social networks comply with standards that will allow government officials access to all your Tweets, Check-Ins, Status Updates, Flickr photos, etc (under a subpoena, of course) the beginning of next year.
A listening post is an online tool for monitoring brand mentions in Blogs and online media, including social media. Even if you choose not to establish a social media strategy of your own, it’s important to manage your online reputation through a listening post.
Lots of marketing and social media experts showed up for yesterday’s session of “Ask a Marketing Expert”, but Facebook appeared to be having problems. This week has not been a good one for Facebook. Hopefully, next week will be a better one for both Facebook and “Ask a Marketing Expert”. We had some great questions [...]
Now, instead of the 4 P’s, Hoffman and Fodor contend the 4 C’s are critical for engagement in social media — connections, creation, consumption and control. This shift requires a change in the way normal marketing metrics are collected and evaluated — especially ROI.
In social media, finding influencers, getting them talking about your brand, and mobilizing their social networks are critical spreading your brand message, thus supporting a successful marketing strategy.
Brand strategy, when used as part of an overall marketing strategy, can be the most important aspect in the success of your business. The reason is simple. People use Brand as a shortcut. It implies not only quality and other reputational elements, it equates to a personality for your brand.