Hello, The recruiting team for Howard University here at Ford Motor Company would like to inform you of our upcoming recruiting events. We are very excited about the talented students that Howard School of Business produces and therefore want to ensure students are aware that Ford will be on Campus during the week of October [...]
How to Use Social Media as an Educational Tool
Whether you’re actually teaching in a school setting, running a corporate training program, or trying to educate consumers about your new product — social media may be the vehicle you need to succeed.
Filed Under: Marketing Strategy, Social Marketing Tagged With: ask a marketing expert, authority, Blackboard, blogs, brand, Brian Solis, buyer's remorse, Chris Brogan, cognitive dissonance, community, community of consumption, Cornell, cultural norms, D. Steven White, Darden School of Business, Edublogs, facebook, global social media, Howard University, James Madison University, loyalty, marketing, marketing goals, multimedia, partial employees, social media, social networks, Stanford, Theresa Clark, trust your brand, UMass, University of Virginia, validate buying decision
5 NEW Marketing Strategy and Social Media UPDATES
Today I updated posts from the last week or so with additional information. I added a link to Brian Solis’ study on influence in social networks, added further discussion regarding assessing ROI in social networks, updated the discussion of the government invading our social networks to detect potentially embarrassing facts in their efforts to uncover wrongdoing and updated my discussion of Farmville as a tool supporting your marketing strategy.
Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: analytics, AOL, Brian Solis, Deanna McNeil, Donna Hoffman, facebook, Farmville, influencers, linkedin, marketing, Marketing Strategy, measurement of ROI, metrics, ROI, ROI problems, RuizMcPherson, Sloan Management Review, social influence, social media, social media strategy, Social network, Terry Ebaugh, website
Farmville Can Support my Marketing Strategy?
Are customers and prospects obsessed with Farmville, or Bejeweled, or Mafia Wars, or other Facebook game? Then, you can use their obsession to support your online marketing strategy. How? Offer Facebook credits when people perform desired behaviors on your e-commerce website.
Filed Under: Marketing Strategy, Social Marketing Tagged With: Bejeweled, brand, conversion rates, customer acquisition, customer engagement, customer retention, e-commerce, ecommerce, encourage visitors, facebook, Facebook credits, Facebook games, Farmville, marketing, Marketing Strategy, online products, online retailers, shopping cart abandonment, visit your website
Big Brother Wants Your Social Network
Today, NPR announced the White House will seek legislation requiring email systems and social networks comply with standards that will allow government officials access to all your Tweets, Check-Ins, Status Updates, Flickr photos, etc (under a subpoena, of course) the beginning of next year.
Filed Under: Social Marketing Tagged With: All Things Considered, Blackberry, community, eavesdropping, govenment, marketing, national public radio, NPR, Patriot Act, privacy, social media, Social network, White House
Listening to Social Media: Presentation to DC AMA
A listening post is an online tool for monitoring brand mentions in Blogs and online media, including social media. Even if you choose not to establish a social media strategy of your own, it’s important to manage your online reputation through a listening post.
Filed Under: Marketing Strategy, Social Marketing Tagged With: American Marketing Association, case studies, listening post, marketing, social media
Archive of Ask a Marketing Expert From Sept. 24
Lots of marketing and social media experts showed up for yesterday’s session of “Ask a Marketing Expert”, but Facebook appeared to be having problems. This week has not been a good one for Facebook. Hopefully, next week will be a better one for both Facebook and “Ask a Marketing Expert”. We had some great questions [...]
Filed Under: Ask a Marketing Expert
Measuring ROI in Social Media
Now, instead of the 4 P’s, Hoffman and Fodor contend the 4 C’s are critical for engagement in social media — connections, creation, consumption and control. This shift requires a change in the way normal marketing metrics are collected and evaluated — especially ROI.
Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: advertising, brand, brand awareness, brand strategy, consumer engagement, Donna Hoffman, engagement, Marek Fodor, marketing, marketing manager, marketing metrics, Marketing Strategy, motivate consumers to engage with the brand, partial employees, ROI, sales, social advertising, social media, social media campaign, social media objectives, social networks, strategy, strong relationship with customers, word of mouth advertising
Social Media Strategy: What Makes an Influencer?
In social media, finding influencers, getting them talking about your brand, and mobilizing their social networks are critical spreading your brand message, thus supporting a successful marketing strategy.
Filed Under: Marketing Strategy, Social Marketing Tagged With: action, Bono, brand strategy, consumer culture, consumers, culture, experiential behaviors, fashion, followers, influence, influencers, Lady Gaga, marketing, Marketing Analytics, music, popularity, power, quality of content, social influence, social media, social media strategy, Social network, successful marketing strategy, tacit influence
Marketing Strategy: 3 Steps to Building a Better Brand
Brand strategy, when used as part of an overall marketing strategy, can be the most important aspect in the success of your business. The reason is simple. People use Brand as a shortcut. It implies not only quality and other reputational elements, it equates to a personality for your brand.
Filed Under: Innovation Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, brand, brand equity, brand image, brand loyalty, celebrities, competition, consumer segmentation, consumers, durability, GoDaddy, Innovation Marketing, innovativeness, iPod, logo, marketing, Marketing Strategy, packaging, performance, quality, reputation, social media, styling, target market, usability, viral marketing
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