But, marketing is MORE than tools. The key element delineating marketing is that it is strategic. Marketing strategy involves plans integrating these tools with other marketing concepts, such as target marketing and market segmentation. Marketing strategy builds on understandings of consumer and firm behavior, as well as international cultural differences.
Ask a marketing expert continues every Friday at http://facebook.com/angela.hausman. It brings together leading marketing academics and practitioners to discuss issues plaguing marketing today. Join us. Its fun… its free… its Friday.
Understanding how influence works is a key element affecting marketing strategy? Have you identified key influencers of your brand? How do you track and motivate your influencers?
While online community may be a valuable element of your social media marketing strategy, it may also present some danger to your brand. Among these dangers are resistance to change and the wide range of cites that must be monitored for conversations about your brand. How does your firm handle these potential dangers? Does your firm have a comprehensive social media marketing strategy that addresses virtual communities? What tools to you use to monitor your online reputation and conversations about your brand?
Is all social network marketing spam? Does social network marketing provide value to customers? To firms? What does the future hold for social network marketing?
Every Friday I host “Ask a Marketing Expert” on my Facebook page at http://Facebook.com/angela.hausman. Questions are answered by my network of hundreds of marketing experts. So, join us next Friday to post your own burning marketing questions. Remember, its fun…its free…its Friday.
Ask a Marketing Expert Friday has been a successful event linking marketers with the most influential and cutting edge marketing experts in the world. Post a question on my wall at http://Facebook.com/angela.hausman and we will help you. Its free and fun for all. Today, I focused on some of the marketing talent represented on my network including experts in branding, online community, services, sales, innovation, marketing strategy, and many other marketing areas. Join the fun.
Ask your burning marketing question of hundreds of marketing professionals — for free. Want to know the best way to brand your product? Is social network marketing right for you? How can you capture market share? How can you market your service business? What are the hottest concepts in marketing today? How can you handle competitor’s inroads into your market? Whatever…. Just ask.