Marketing needs to be very strategic and integrated. Having a social media strategy, an advertising strategy, an online strategy, etc. doesn’t serve the company’s best interests. All these strategies need to start with an integrated marketing strategy, which combines tactics from various communication media, with product strategies, pricing strategies, and distribution strategies.
Integrated Marketing Strategy
Filed Under: Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, analytics, integrated marketing communication, integrated marketing solutions, market opportunities, market planning, marketing, Marketing Research, Marketing Strategy, opportunity costs, pr, promotions, public relations
Reputation Management on Social Networks
Social networks increase emphasis on the importance of reputation management. Three tactics for maintaining a good reputation in social networks are: 1) Don’t overpromise; 2) Listen; and 3) Plan for service failure.
Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: BP, public relations, reputation, reputation management, social media, social networks
Using Social Media to Market Medical Products
Trust, clutter, and patient education are 3 important aspects of marketing medical products and services. Social media are particularly effective when it comes to addressing these issues.
Successful “Ask an Expert”
“Ask an Expert” Friday was a huge success. Questions generated a spirited discussion among some of the top marketing leaders of today. Get your questions ready for next week’s installment of “Ask an Expert” Friday.
Ask an Expert Friday
Go to my Facebook Wall (http://Facebook.com/angela.hausman). Click “Like It” and then post any single marketing or social networking question on my wall. Ask about marketing, marketing research, social networking, marketing analytics, customer relationship marketing, advertising, marketing strategy … anything.
Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, brand image, brand management, business relationships, buzz marketing, communication, customers, dependence, engagement, influence, integrated marketing communication, integrated marketing solutions, loyalty, marketing, Marketing Research, Marketing Strategy, media, media buying, pr, promotion, promotions, public relations, social influence, social networking, target market, target markets, viral marketing
Marketing Relationships (Part 3)
In the 3rd installment of my series on business marketing relationships, I discuss power and influence in business marketing relationships. I discuss and give examples of several types of power and influence as well as references to read more about how these work in business marketing relationships. Finally, I provide some recommendations related to the use of power and influence within business marketing relationships.
Marketing Relationships (Part 2)
Second in a series of posts about Marketing Relationships, this post specifically discusses the role of communication in building strong business marketing relationships.
Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing
Marketing Relationships
Marketing relationships may be interpersonal relationships (or relationships that have many of the same characteristics) or may be structural. Marketing relationships have value to both the customer and the firm. Simple changes in the way you do business can help encourage formation of marketing relationships.
Marketing in B2B
I recently read several discussions related to marketing in the B2B (Business to Business) world. Since much of my research is in this area and, as associate editor of the Journal of Business and Industrial Marketing, I read much of what is written in this area, I thought I’d discuss some of my thoughts about [...]
SOCIAL MARKETING VERSUS SOCIAL ENGAGEMENT
I’ve been busy the last few days attending sessions of DC’s Digital Capital Week — you can follow on Twitter using the hashtag #dcweek. DC’s Digital Capital is an annual event and takes place at venues around the city. Most of the sessions are FREE. This month’s edition of Sweets and Tweets was on the [...]
Filed Under: Customer Relationship Management, Marketing Research, Social Marketing Tagged With: AARP, advertising, communication, customers, DC Digital Capital Week, engagement, Google, Humane Society, listening, marketing, Marketing Research, promotion, social media, social networks, Sweets and Tweets, target markets
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