Organizing for Innovation

innovation success

Innovation doesn’t just happen — its planned for.  Even when there is a little serendipity involved –like with Post-It-Notes — innovation happens because a company has put the right system in place to allow innovations to bubble to the surface.  These systems involve the right people, the right information, the right structure, and maybe a [...]

Innovation and Marketing

product categories suggest appropriate strategy

Last week I talked about innovation and how knowing your target market is an important element in doing innovation successfully.  Thus, while science and engineering are often what people think about when they think about innovation, marketing is how creations become profitable. For example, the operating system that carved out a profitable niche for the [...]

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