Most of the small businesses and non-profits I work with are both intrigued and confused about social media and whether to devote scarce resources to developing a social media strategy.  On one hand, social media are appealing since they are low costs, yet the whole idea of social media is like a black hole in [...]

Recent controversy over Facebook’s privacy demonstrates that online privacy concerns have not diminished over time and with increased use of these social networks.  In fact, millennials (that elusive, but important segment of younger, affluent consumers) are very privacy savvy.  Since privacy concerns are not going away, marketers need to find a way to deal with [...]