at the Intersection of Marketing and Social Media
INNOVATION is the holy grail of business success. For instance, firms like 3M, GE, and Intel expect a significant portion of current year profits to come from products they didn’t even have on the market the prior year. And now is the perfect time to innovation — while other firms have mistakenly taken their eyes [...]
Last week I discussed the notion that there are customers you don’t want and suggested the CLV (customer lifetime value) and Value Management might be useful tools in developing strategies for which customers to target and how to deal with low-value customers. Combining that with my post from the previous week on market segmentation should [...]
Some customers are bad for business.
Yield management is a means to effectively deal with bad customers.
Firms need more data so they can evaluate their business and maximize returns.
Probably the single most important aspect of marketing a company’s products and services is proper segmentation and targeting toward that segment or segments. Even some of the world’s leading companies like Proctor and Gamble have relatively undefined segments such as “women; 25-45, who care about their skin and are concerned with aging”. Not only is [...]
Although the economy is recovering, many firms struggle to meet obligations necessary to stay in business. This makes it easy for them to overlook marketing and other long term strategies. Marketing Research Marketing research is especially easy for firms to overlook in tough times. However, marketing is the key to ensuring long term success for [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache
Google+
العربية