Hightlights from the Blog

predictive analytics

Why Predictive Analytics is Better than Stuffing with Turkey

Yum. Maybe I’m just channeling Thanksgiving — which is only a few days away, but this title just jumped into my head as I was working on today’s edition of Analytics in Action. What do predictive analytics and stuffing have in common — probably nothing, but you know the yummy goodness of stuffing with your […]

pushing the right emotional buttons

Are You Pushing the Right Emotional Buttons?

Despite what you learned in your economics class, we’re really not all that rational. Push the right emotional buttons nearly ensures a successful sale. If you don’t believe me, maybe you’ll believe science. In his studies of folks whose emotional brain centers were damaged, but had fully functional rational brain centers, Damasio found emotional damage […]

social media analytics

Is Your Data Taking the 5th?

Some businesses struggle with the basics of social media analytics — getting past measuring likes, follows, RT. Meanwhile, leading firms moved well past these descriptive analytics — and even more substantial statistics that help optimize post times and determine where leads come from. Leading firms use predictive statistics to go beyond what worked, to help […]

categories and tags kill seo

Do You Still Believe Categories and Tags Kill SEO?

If you’re a WordPress user, or using many other CMS (content management systems), you’re offered space to enter categories and tags to your post. Maybe you don’t use them — which is a missed opportunity. Maybe you use them wrong — which can hurt your SEO. Do you believe categories and tags kill SEO? Now, […]