at the Intersection of Marketing and Social Media
The Facebook IPO (Initial Public Offering) today generated more buzz than any IPO I can remember. Of course, the Facebook IPO is the LARGEST tech IPO in history and the 3rd largest IPO in the history of NASDAQ. At the asking price of $38, the Facebook IPO creates a value for Facebook of over $100 [...]
At the start of every semester, I tell each new class that marketing is more than advertising and sales. Never has that statement been truer than now — with the increasing prominence of social media. Advertising and sales gain their glory from the ability to link them to profitability. But, it’s really these other elements [...]
Google continues its quest to provide searchers the most relevant results (and anger SEO and site managers who make a living avoiding these efforts) with its new Penguin update. And, just like the Panda update last year, people aren’t happy. Here’s what Rand Fishkin of SEOMoz (a premier SEO provider) has to say: It’s done [...]
Those of us who work in marketing and social media don’t need much convincing as to why social media is a critical element of any marketing strategy. But, I was at a start-up networking event last week and discovered quite a number of entrepreneurs didn’t even know what social media is. So today let’s talk [...]
Earlier, we posted on what social media marketing is NOT. Today, I’d like to discuss what social media marketing IS. What is Social Media Marketing? While social media marketing is different things to different people, for organizational success with social media marketing some social media elements are critical. So, what IS social media marketing? 1. [...]
What is Social Media Marketing? That’s a stupid question, you say. Of course I know what social media marketing is. It’s marketing on social networks like Facebook, Twitter, and Google+. But, you’d be WRONG! Social networks are simply CHANNELS for marketing your brand. Sure, they look different on the surface, but underneath, they’re just channels [...]
Website Security is a MAJOR concern. Even the White House and Pentagon websites experience security breaches. While it’s impossible to achieve total website security, simple steps make it harder for malicious hackers to gain access to private areas of your website. If you run an ecommerce site, getting hacked is particularly serious, as the hackers [...]
Marketing Jobs for the week of April 22 Here are the marketing jobs available for this week — some are part time positions or internships, others are full time marketing jobs. If you’re a Howard University School of Business student, please use the associated marketing job number and contact CPD for more information about the [...]
A recent survey by Social Media Examiner found most marketing folks (83%) agree social media is an important element for business success. The report talked about what these professionals are doing on social media to support business performance, but really didn’t ask them why social media is so important for their success. Why Social Media [...]
Last week, I shared Michael Stelzner’s annual report on the state of social media marketing from Social Media Examiner. Today, I’d like to share another take on what’s going on in social media marketing now with a cool infographic (and you guys who read my blog frequently, know how much I love infographics). So, enjoy the [...]
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website [Read More …]
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