We’re Hausman Marketing Letter
Hausman and Associates Hausman and Associates, which operates Hausman Marketing Letter, is a full-service marketing firm that operates at the intersection of marketing and social media. We specialize in developing and implementing social media marketing strategy, market research, brand and reputation management, Public Relations, and new product development for mid-sized and large businesses around the… Continue Reading
Strategic Marketing Consulting
Whatever your marketing needs, we can help ! With over 30 years of experience in both qualitative and advanced quantitative research methods and strategic guidance for Fortune 500 companies and mid-sized businesses, we have the skills you need to reach your potential. Here is a sample of our capabilities: Social Media Strategy SEO SMO Social… Continue Reading
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Are you unhappy with the results from your current marketing efforts? Are you confused and frustrated trying to add social media marketing to your mix? Maybe you’re an entrepreneur and don’t even know where to get started marketing your business. Do YOU need help? Subscribe to the Hausman Marketing… Continue Reading
Speaking
Dr. Angela Hausman I have over 20 years experience speaking with groups of all sizes on a variety of marketing topics. Speeches are both entertaining and educational utilizing state-of-the-art technological enhancements. I’m an expert at engaging your audience and responding to their questions, not some boring professor likely to put you to sleep. I’m available… Continue Reading
Contact Us
Thanks for visiting Hausman Marketing Letter. If you have a question or concern, please use the form below. I’m always happy to hear from my readers and will answer your marketing questions promptly. Let’s Chat on Linkedin: Via Twitter (reach Angela, a real live person): MarketingLetter Phone: 703-780-1281 Or simply use the comment form… Continue Reading
Top Posts & Pages
Predictive Analytics: Building the ROI of Social Media
As part of my IBM training this week, we learned data mining as a tool to manage data and make decisions that build your ROI. How predictive analytics builds ROI Helps connect data to effective action by drawing reliable conclusions about current conditions and future events. Predictive analytics is a more proactive decision-making tool that [...]
Big Data, Big Insights for Social Media with IBM
Big data was the buzzword of the day today during our second day of IBM training on analytics and, for my social media marketers, today had a BIG payoff. Google Big Data and you’ll see it’s a really HOT topic, not only in social media and marketing, in general, but in business intelligence. What is [...]
Prescriptive Analytics in Social Media: Optimize Your Processes
I’m attending a week of analytics training this week generously provided by IBM. First, let’s take a look at why metrics matter in running your social media marketing: spend – a huge amount of consumer spending is motivated by social media. And mobile shoppers spend, on average, 21% more than those on other computer devices. [...]
How Social Media Helps Your Marketing Efforts
To truly understand social media analytics, you really need a little background on how social media functions in a marketing context. Some of you are likely very familiar with this and can just skip to the next section. For the rest of you, here’s a little primer on how social media marketing works. Social media [...]
The ROI of Social Media. How Do You Measure Up?
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at [...]
Learn More About Our Boss
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
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