Hightlights from the Blog

social analytics

How to Optimize Content with Social Analytics

How to Optimize Content Marketing with Social Analytics Whether your goal as a marketer is to engage your community, drive leads to your online store, or increase brand notoriety, content marketing is paramount. For each goal, you’ll need to define specific content strategies and monitor specific social media Key Performance Indicators (KPIs). Content marketing and […]

power of video

The Power of Videos and Other ‘Clickables’ in Social Media

As a business owner, you probably already understand the power of social media. From connecting with clients on your Facebook page and posting photos of your latest products on Instagram to Tweeting out sales and promotions on Twitter, you have done a pretty terrific job of keeping up with all that social media has to […]

future of facebook

The Future of Facebook

The future of Facebook looks a little rocky for investors and users alike. Here are some challenges Facebook must face to weather this storm.