Co-creating value using social media marketing sounds like a very complex task, but it’s a very simple concept. It’s the implementation of service-dominant logic that makes co-creating value challenging. So, now that the first paragraph had totally confused you, let me break this down into common language. Service-Dominant Logic Originally, Vargo and Lusch coined the [...]
Check out the video slides from my How To session for the American Marketing Association on Wed — on social media analytics. I’ll talk about how to measure, what to measure, and data visualization to improve your ROI. If you’re in the DC area next week — check it out. The cost is only $30 [...]
Businesses are using social media marketing to support a number of organizational goals, such as: Bringing traffic to their website Increasing brand awareness Building stronger customer relationships Lead generation Decreased Marketing Expenses Despite the positive impact respondents report from using social media, about 1/2 of all firms feel using social media hasn’t increased sales! And, [...]
YouTube is definitely the world leader in video sharing, with an unbelievable 72 HOURS of content uploaded every MINUTE. Vimeo is the next closest contender in the video sharing space, but it’s a smaller site more often used by filmmakers to share ideas than businesses using video as an anchor to their social media success. [...]
Digital trends demonstrate both the new ways consumers engage online and the new ways businesses are profiting from the digital revolution. Take a look at this slideshow to see data related to these digital trends. Top 10 digital trends. Digital trend #1: m-commerce While many firms still struggle to optimize their e-commerce efforts, the world [...]
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I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…