As part of my IBM training this week, we learned data mining as a tool to manage data and make decisions that build your ROI. How predictive analytics builds ROI Helps connect data to effective action by drawing reliable conclusions about current conditions and future events. Predictive analytics is a more proactive decision-making tool that [...]
Big data was the buzzword of the day today during our second day of IBM training on analytics and, for my social media marketers, today had a BIG payoff. Google Big Data and you’ll see it’s a really HOT topic, not only in social media and marketing, in general, but in business intelligence. What is [...]
I’m attending a week of analytics training this week generously provided by IBM. First, let’s take a look at why metrics matter in running your social media marketing: spend – a huge amount of consumer spending is motivated by social media. And mobile shoppers spend, on average, 21% more than those on other computer devices. [...]
To truly understand social media analytics, you really need a little background on how social media functions in a marketing context. Some of you are likely very familiar with this and can just skip to the next section. For the rest of you, here’s a little primer on how social media marketing works. Social media [...]
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at [...]
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I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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