Hightlights from the Blog

lean startup method

Marketing your Lean Startup

Lean startup is probably the hottest concept in entrepreneurship today. Maybe you’ve heard of it, but you’re not quite sure what all the hype is about. Well the father of lean startups, Eric Ries, sums up the lean startup concept as: The Lean Startup provides a scientific approach to creating and managing startups and get […]

social_longshadow_icons_by_aha_soft_icons-d7ynkqo_y5rjmw

Bagging a Winner: How These Brands Took it to the Next Level with Social Media

The new year is upon us and marketing is changing. Whereas some years ago the best way to target potential customers was traditional billboard or television advertising, or even in more recent years, a well-designed website, the world of social media has eclipsed this. A good social media campaign is about so much more than […]

conversion funnel

Metrics for Top of Funnel Marketing Matter

This is what the typical conversion funnel looks like. Top of funnel marketing refers to efforts aimed at awareness and consideration while conversion is the bottom of the funnel. Conversion is the holy grail — the point where all your marketing efforts pay of and money flows into the corporate bank account. Sure, you want […]

digital marketing analytics

An Insider’s Guide to Digital Marketing Analytics

Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately […]

be a content marketing rock star

So, You Wanna Be a Rock Star (in Content Marketing)?

Content marketing was once an effective means to draw visitors and establish thought leadership until Google Panda (Penguin, Hummingbird, etc) mandated fresh content on a consistent basis. Now, being a content marketing rock star is difficult as content fights for attention in an increasingly crowded internet. Of course, the solution is to get others to […]